The bank for a chaging world
In Brief > Core Values
Core Values
A corporate culture of openness and cohesion, founded on common values
In all its core businesses, BNP Paribas is determined to be a benchmark banking group, focusing on customer satisfaction and actively pursuing the improvement of its earning capacity.
Created as a collective project, conceived by a group of men and women at the service of their customers and shareholders, the “bank for a changing world” has adopted, from the very start, four corporate values that together encapsulate the essence of its action: Responsiveness, Creativity, Commitment, Ambition. These core values all come together under the umbrella of the BNP Paribas signature and logo, the four stars “taking flight” emblem, a symbol of dynamism and progress.
We believe that our values should be embraced by everyone in the Group
and guide our daily actions. These values help motivate people and foster
a sense of unity and common purpose across the entire Group.
Michel Pebereau, Chairman of the Board of Directors of BNP Paribas.
Core Values
Responsiveness
Speed in the assessment of new situations and developments, and in identifying opportunities and risks
Efficiency in decision making and in action
Creativity
Encouraging initiatives and new ideas
Recognising contributions
Commitment
Commitment to the service of clients and collective accomplishment
Exemplary behaviour
Ambition
Aspiration for challenge and leadership
Desire to obtain team success in a competition where the referee is the client
